Old Man treats his grand kids in Jollibee Drive Thru using his Carabao !
Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice Cream Parlor which later grew into an emerging global brand. At the heart of its success is a family-oriented approach to personnel management, making Jollibee one of the most admired employers in the region with an Employer of the Year Award from the Personnel Management Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated and a Top 20 Employer in Asia citation from the Asian Wall Street Journal.
Aside from promoting a family oriented work environment, the brand’s values also reflect on their advertising and marketing. Jollibee knows their target audience very well: the traditional family and all communication materials focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player.
Jollibee has been the most popular fast food chain in the Philippines and will be popular around the globe also .
This video below touches the heart of every Filipino as he treat his grand kids to Jollibee Drive Thru with his Carabao .
Watch the video below and comment your reactions.
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